We collaborate with scent artists, gold gilders, street artists, photographers and master craftspeople to bring perfumery as art to life to offer the promise of a unique experience.
His dream is to create perfumes that fuse together these elements and to give the wearer pleasure and inspiration at any given moment.
“A good perfume acts like Proust’s ‘madeleine’. It has the power to transport and the emotion it arouses is uncontrollable and powerful. It is an entity in itself.”
We are proud to be utilise the materials from the #NATURALSTOGETHERTM initiative by Firmenich that ensures the quality of its ingredients by partnering with some of the best naturals producers in the world to provide a traceable, ethical and sustainable value chain, to ensure there is a long term partnership with communities.
Our fragrances illustrate a high level of creativity in a process that is led by the appreciation of craftsmanship and excellence in materials.
We subscribe to slow perfumery and the understanding that good things take time to come to fruition using the best materials and savoir-faire.
It is important that we ensure that a selection of raw materials in our fragrances are sourced from some of the best naturals producers in the world. We partner with Firmenich to ensure that through their NaturalsTogether programme we can facilitate this aim.
We use ethical practices in the development of our perfumes and the 24k gold stardust is ethically sourced from Aurum who are working to ban the use of mercury in gold production and have committed to the UN initiative to make the use of mercury a relic of the past.