We are so excited to launch our two new captivating fragrances PINK ME UP and NOIR BY NIGHT in the Frivolité collection. These two perfumes are inspired by frivolities, a celebration of effusive emotions and art de vivre. This propensity to revel in pleasures (some may say it’s a shallow pursuit), is very much part of the heart and soul of French beauty and bonheur. The sense of playfulness and fun is also a nod to the spirit and hedonism of Les Années Folles. We really wanted to introduce a collection of fragrances that celebrate light heartedness after the seriousness of the past few years.